In February 2025, the decision was made to refine Snowshepherd's positioning through a slight rebrand that reflects their premium image. In order to successfully achieve this, we organised and executed a studio day using models and high quality photography that effectively presents the products in the best light. The team redesigned the whole website along with the social media content style to truly showcase the quality of the brand. As a result of these refinements, the overall aesthetic appeal of the brand has been elevated and has positioned them for long-term success in the snow sports apparel market.